1. Intro – What are investors looking at? a. Team b. Market c. Business model d. Solution Prepare well and demonstrate that…

2. You are a winning team a. Personal story, motivation, and commitment b. Relevant experience and skillset to execute the business idea c. Supported by advisors with industry knowledge and network

3. You understand your market a. Size b. Growth c. Trends d. Competition e. Barriers to entry

4. You have a great solution a. Customer benefit b. IP & Protectability c. Scalability 5. You are up to creating a money-making machine a. Go-to-market strategy b. Partnerships c. Unit economics, d.KPIs and financial outlook 6. Have a structured process in place. a. Create an investor profile and identify suitable investors b. Create a teaser and connect with them early c. Manage and track the communication, at least in a spreadsheet d. Provide your pitch deck to good candidates e. Follow up on them on a regular basis with company updates f. Deepen conversations and start term negotiations g.  Select your favorite lead investor h. Execute the deal & celebrate with them